Search engine optimization (SEO) techniques are designed to maximize your website’s visibility in search engines. Since Google’s popularity is based on its market share, SEO tactics are tailored for the dominant search engines in the target market. As of 2007, Google accounted for 75% of worldwide searches. As of June 2008, it was estimated that Google held a nearly 90% market share in the UK. As of June 2016, there were hundreds of SEO companies operating in the US.

The goal of SEO is to increase traffic to your site by using search engine results. Unpaid traffic comes from a wide range of search types. For example, people may use image or video searches to look up a product or service, while academics may use news or industry-specific vertical search engines to find a product or service. The process is designed to attract unpaid visitors to your website. This means that your website must have a strong content strategy and a strong user experience in order to achieve a high ranking.

The best way to make sure your website ranks high in search engines is to optimize your content. Developing an SEO plan is not difficult, and there are many resources available to help you achieve it. Once you have a strategy in place, you can start getting traffic from search engines. You should also remember that SEO takes time to establish authority and trust. As a business owner, you need to provide the most relevant and helpful resources and wait for backlinks to validate the quality of your content.